I am Ningyi Xu, a graphic designer who thrives on exploring the tension between bold experimentation and thoughtful restraint. My creative process often begins with unconventional, even daring ideas, which I refine into balanced, purposeful designs that align with market needs and brand values. With a passion for visual storytelling, I work across diverse mediums—from visual identity systems to book typography and packaging—always seeking to merge emotion with clarity. I believe design is not just about aesthetics, but about creating visual experiences that resonate, communicate, and inspire.